HDFC MME
HDFC MME is a financial literacy app designed to help people take control of their money through tools, educational content, and personalised guidance.
Why HDFC MME?
HDFC identified that financial literacy remains low among their core audience, not because people don't care, but because most financial products feel cold, complex, or designed for experts.
MME was built to change that and make finance feel approachable, personal, and worth coming back to.
My contributions
01
The HDFC MME Website
02
Coachmark Journey (Mobile)
MME needed a website that could introduce the app and give someone a real reason to download it, not just a brochure.
Users can
Explore the app's tools and calculators before ever opening it
Read articles and watch videos to build their financial knowledge
Discover their money personality and find everything they need
from FAQs to support
Home page
Showcase the app's core value and convert visitors into sign-ups.
Why?
Users form opinions fast. The page needed to communicate MME's value before they scrolled away, so the hero led with the product in motion, not copy.
The browsing flow was modelled on how people naturally explore product websites, making the sign-up feel like a logical next step rather than an ask.
Personality Quiz
Discovery should feel personal and engaging from the first interaction.
Why?
Behavioural questions (lifestyle, habits, FOMO) reveal money personality more accurately than direct financial questions. The quiz feels like self-discovery, not a form.
A personalised result state creates a reason to explore further. Knowing your money archetype makes the whole app feel like it was built for you.
Resources
Give users a preview of real utility before they ever download the app.
Why?
Surfacing tools, articles, and challenges on the website positions HDFC as genuinely helpful a financial partner, not just a bank pushing an app.
Offering value upfront builds trust with a skeptical audience. Users who've already learned something from the site are more likely to take the next step.
Listed Pages
Production-ready templates for articles and videos, built to client spec.
Why?
The template approach was a direct response to the client brief. HDFC's team needed to be able to populate and update content from the backend without coming back to design.
Every component followed HDFC's existing design system, ensuring consistency across listing and detail pages and reducing friction during handoff.
02
Coachmark journey
I designed a six-step guided experience for first-time users, walking them through the key features of the app through tooltip overlays and contextual cues.
Why?
Without guidance, key features go undiscovered and users drop off before the app has had a chance to show its value.
A confident first experience drives retention. Users who understand what the app can do early are far more likely to come back.
I am sharing solely my personal experience and output, fully honouring the non-disclosure agreement (NDA). All project-specific details such as research data and ultimate design recommendations are covered by the NDA. These reflections are entirely my own and should not be associated with HumanX & HDFC