Company
HumanX
Timeline
2 month
Team
1 Senior Product Designer
1 Project manager
Role
UX Designer
SBIMF
SBI Mutual Fund — one of India's largest and most trusted asset management companies.
Why SBIMF needs a CSR Website?
As part of their compliance and brand commitments, SBIMF needed a dedicated digital platform to transparently showcase their social initiatives, impact, and the communities they serve for both investors and the general public.
My contribution
My scope covered the Landing page, Initiatives page,
The SBIMF CSR Website
A dedicated platform built to bring SBIMF's social commitments to life
Users can
Explore SBIMF's active initiatives across education, skill development, and health & hygiene
Read case studies that tell the real stories behind each program and the communities they've reached
Understand SBIMF's CSR mission, vision, and long-term commitments through a dedicated about section
Landing page
Set the tone for SBIMF's CSR presence and draw visitors into exploring their impact.
Why?
The landing page needed to communicate SBIMF's purpose immediately.
Surfacing partner voices and trust signals early establishes credibility before the user goes deeper into the site.
Wireframe 1
Wireframe 2
Iteration 1
Iteration 3
Iteration 2
Moments Iteration 1
Moments Iteration 2
Moments Iteration 3
Initiatives Iteration 1
Initiatives Iteration 2
Initiatives Iteration 3
Final Landing Page
I designed approximately 20 different ideations for the entire landing page scrolls to demonstrate functionality and aesthetics to clients
This is the final version that was selected after thorough client-team discussions. I have blurred certain images for NDA requirements
Initiatives pages
Showcase SBIMF's active programs across education, skill development, and health & hygiene.
Why?
Presenting initiatives by category helps users quickly navigate to what they care about.
A structured view of ongoing programs communicates scale and sustained commitment.
Promotion of education
Health & Hygiene
Promotion of education
I am sharing solely my personal experience and output, fully honouring the non-disclosure agreement (NDA). All project-specific details such as research data and ultimate design recommendations are covered by the NDA. These reflections are entirely my own and should not be associated with HumanX & HDFC